Bean Queen & Over Easy

Bean Queen and Over Easy is a brand identity and campaign created for a fictional coffee shop and restaurant. Through color and playful illustrations, the brand blends the classic feel of a 1950's diner with a modern, easy-going twist. The result? THE neighborhood spot where everyone is welcome, whether it's grabbing a coffee on the way to work or spending hours catching up with friends.

Role: Designer | Client: Bean Queen (fictional)
Brand cheat sheet
Top: Restaurant and coffee shop menus together
Bottom (from left to right): Over Easy food menu (8.5" x 11"),
Over Easy drink menu (4.25" x 11"), Bean Queen menu (4.25" x 11")
Top (from left to right): Coffee cup, buttons
Bottom (from left to right): T-shirt front, T-shirt back
Magazine ad
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