Wausau Soccer Logo Redesign

A brand redesign I did for the Wausau Area Youth Soccer Association, a non-profit summer soccer league in my Wisconsin hometown. The new logo and color palette convey a fun, retro vibe with a heart rooted in the community.

Role: Designer | Professor: Debra Lawton | Course: Identity and Symbols | Updated in 2024

Logo marks
Top: Primary, primary reversed
Bottom (from left to right): One-color white, one-color black

Business cards and stationery

Top: Jerseys
Bottom (from left to right): T-shirt for purchase by fans, bumper stickers

Brand guide

PROCESS WORK

Moodboards

First round of logo sketches

Second round of logo sketches

Logo and type exploration in Adobe Illustrator

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